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You can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
– Classified ads –
Free classified ads are another way you can advertise online at no cost to you. They represent on the Internet what a newspaper ad represents on the streets. You can post ads to thousands of web sites and reach millions of internet users.
The drawback of this strategy is that it is time consuming, but once you get used to it you will realize which are the easier ad sections to post to and the most effective ones. It may take some time though before you discover those that fit you well.
You can post your ads to the following websites:
– E-zine promotion –
You can post an add to a vast amount of individuals by submitting it to many different e-zines at once. This is simple and free. Just go to http://www.subscribeme.net/ read the information they provide for you there and complete their form.
Your ad will be displayed in hundreds of e-zines all over the Internet. There is a combined amount of more than 1,000,000 subscribers at those web sites, so you will gain a lot of exposure from them.
I think it is better if you use an alternate e-mail address for this purpose. You can get a free email address from Yahoo. When I joined the list I received many messages every day.
This technique could bring you additional traffic. The only problem I see is that most other individuals also join the list to advertise to other people as you do. So, the goal of most subscribers is to sell products, not to buy them.
I think though it is a good way to diversify your trading strategies. You could give it a try and see if it works for you. Remember to use an alternate email address and read their terms and conditions first.
– Safe lists –
Safe lists are lists of e-mail addresses from people who have requested to receive messages and information about a specific topic. As you probably already know to deliver comments or advertisement via e-mail to others without their consent or authorization is called spamming and is illegal.
Also if you spam others do not expect to receive a reasonable response rate from them. What do I mean? I mean that you can send a message to millions of individuals, but if they are not interested in what you are selling and they didn’t requested that information from you, then you will probably make very few sales, plus you will receive a lot of complaints from hundreds of them.
Then what is the smart way to advertise using e-mail addresses? The answer is safe lists. Think about it. This people are looking for information related to the products or services you are selling. Many of them are even getting paid to read your messages. This technique is also called advertising to targeted opt-in mailing lists. You can create your own list of subscribers.
You can join Yahoo groups http://groups.yahoo.com/ or Google groups http://groups.google.com/ and start your own newsletter. The way you get subscribers is by posting valuable information there that your visitors would like to read. You can also join any of the companies bellow:
Your mailing list provider
Now, keep in mind that building your own list of subscribers takes time. Some people prefer to pay others for the privilege of advertising on their lists. For example, www.e-mailpaysu.com offer you the opportunity to advertise to their subscribers for a fee. This is just an example. There are many other companies like these on the Internet today and their prices vary.
As you can see, this techniques can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Classified ads are outlined as a unique kind of advertising. A classified ad typically marks some personal information, info about recent events and happenings, or business data of a specific company. Sales promotions were used to publish ads solely in the newspaper in that past. The medium of advertising classifieds was then replaced by televisions and over a amount of time Internet was used to publish commercials.
The online characteristics of classified advertising are greatly admired and accepted the planet. There are innumerable advantages of the net, you’ll describe your ad with all the specifications of the product or a service you are about to supply, the ads can conjointly be optimized and targeted to your audience by optimizing it consistent with the keywords. You can additionally target your products in your native area for e.g. If you are located in Savannah Georgia you can sell you’ll sell and buy your merchandise by advertising them on a website providing free Savannah classified ads service. These sites provide categories which include used automotive classifieds, bike classifieds, boat classifieds, auto classifieds, classified jobs and the most standard of them being appliances commercials.
This article will give you some facts about the advantages of classified advertising over the print media and other typical methods utilized in advertising. The printed media for classifieds include magazines, daily newspapers, free ad magazines. The main drawback that lies in this way of advertising are most of the individuals do not scan this newspapers once the publication dates and additionally tend to ignore these columns.
Thus, when the ads are printed in the daily newspapers, then there’s every likelihood that the means that of classified advertisement is a total waste once the publication date. Also the newspapers are restricted to a particular region or space. The reader who lives during a completely different part of the country and speaks a completely different dialect usually does not read the newspaper of alternative regional languages. Thus when the ad is printed there is conjointly a risk that a giant range of people are unaware of the printed ads. In reference to that the reach of net is international that allows the interested patrons to visit the classified websites and get
The major advantage of online sales promotions over the conventional advertising media is low value of the net classifieds ads. There are a heap of internet sites which give the ability of posting the advertisements at no cost. It also allows you to achieve your target market or buyers for e.g. If you would like to advertise your collection of antiques and collectibles in Savannah GA, you’ll rummage around for the website providing free savannah sales promotions and market your merchandise accordingly. There are a ton of websites which conjointly that will offer you the power of posting your ads at the lowest costs than the standard media. With the increase of internet, on-line classifieds has really changed the ways of advertising and is additionally gaining a lot of priority over the traditional methods of advertising.
The advertisements are grouped at intervals the publication beneath headings like Accounting, Automobiles, Farm products, Clothing, For Sale, and For Rent etc. This classification of the product and services being offered are referred to as classifieds. There are many social bookmarking sites where you’ll post your advertisements either by manual submission or automated submission at freed from cost to achieve several potential readers. Classified ad submission team in each web site examines and optimizes your advertisement using some competent tag lines. They will be submitting your classified advertisements in accordance with the target of your audience by class or region.
You should have a explicit user name and email account to post a relevant product image beneath the classified advertisement. Classified advertisement has 2 advantages such as creating good back link to web site and giving probabilities for potential shopper to land to your product and buy it. You’ll post your classified advertisement along with a commentary, product image, contact information and offers.
There are completely different types of classifieds relying on Category, Town and Price. You would be in a position to find classifieds by category like Computers and Electronics, Pets and supplies, Automobiles, Antiques and collectibles, Home and workplace furniture, Jobs and Employment, Personals and so on. Sometimes classifieds are displayed and ordered by price, town and category.
Business opportunities typically use classifieds for selling their services and employing toll free phonephone numbers. Many corporations use classified ads in recruitment for accessible employment opportunities. Printed classifieds usually have few column lines in length to be stuffed with abbreviations to save house and money.
Recently commercials have expanded its base from print advertisement in periodicals to similar advertising on radio, computer services and tv especially cable tv. Likewise classified advertisement has found its way to net additionally. Typical pre-line pricing models don’t seem to be utilized in net classifieds. Many firms offer free classifieds globally because of their self policing nature and low value structures. Some alternative corporations are specializing in their local home city area and concrete centers by using nada codes. In addition to that some companies perform as both an application service provider and a content delivery platform.
According to Market Research Classified Intelligence, in 2003 the market for sales promotions has been estimated as $fifteen.nine billion for print media and $14.one billion for online in USA. News papers face decline in classified revenue thanks to the expansion of online classifieds. In 2007 a number of the most important news paper chains met with fourteenp.c to fifteen% drop in ads whereas traffic to classified sites has grown 23percent.
Classified submission services include Free Classified Advertisement and Paid Classified Advertisement. SEO Service corporations promote valuable concepts in exchanging info, by providing subscribers the possibility to post their ads on a net page. In paid classifieds you have got to buy Pay per Click Action. There isn’t any hidden cost concerned here except the processing charges. Pay per click and buy performance aspects of advertising tool have proved themselves to be the work horses of a successful and diversified affiliate selling network without exceeding the businesses budget.
On-line Classifieds Rather Than Newspapers
Throughout this text we are going to discuss some details pertaining to the importance of internet based classified advertising on top of the newspaper press classified listing. For starters the printed media regarding classified advertising consists of newspapers, national magazines conjointly grasp because the free ad service magazines. When you think that so much more comprehensive, you will notice a serious disadvantage of the classified listings, that are typically posted within the traditional newsprint. More or less the standard citizens don’t have the need to scan through the daily newspaper just when the particular distribution date. Anytime the classified posting is made in a traditional paper, then there’s each possibility that the buyer of the particular classified ad becomes obsolete following the day of the papers distribution. Furthermore,, a specific local newspaper is completely not a universal news media. The degree of the presence location of a newspaper is mainly state native level or at most a nationwide level.
Zero price Classifieds Sites
Free campaigns may be a smart advertising approach to get on-line traffic free to ones internet sites or any products or services you’re promoting and promoting. Several individuals flick thru free advertisements internet sites for different services or product. Free classified advertising aim at shoppers more possible than others to buying a specific product or service. 100p.c free classified ads websites principally are of two totally different sorts – some present an set up for upgrading your main free classified ad to a premium one, and for many others it remains totally value-free. Totally free web based mostly classified advertising net pages get revenues by simply getting companies that like to feature text back links and / or ads pointing to their internet pages. Web classified advertising free internet websites that provide to insert free classified postings wants to have real individual human filtration systems. Websites that do not preserve their integrity in such a manner won’t successfully become acknowledged as superior sites, whether or not they provide the web site without charge.
The Emerging Trend of Internet Based mostly Classified ads
Classifieds might be identified as a different vogue of advertisement. Free classified sites often contain sure personal details, company particulars by any business, or the information per any type of upcoming affair. Advertisements were typically put to use to publish simply in papers within the past. When that the commercials had been offered to plug by means of tv or perhaps even the airwaves. Subsequently the Internet grew to become the medium of submitting classified advertising. Today the planet wide internet component of classified advertising is exceptionally praised concerning the complete globe.
Added Edges of Online Commercials
In addition, classified advertisements submitted inside free of charge web based selling and advertising net pages along these lines offer you anyone long lasting rewards considering that your classified advertising is going to finish up being indexed within the the major search engines. This provides consistent totally free site traffic to your web business, product, service and conjointly web affiliate programs a very long time from now. Take advantage of our fully free classified ads program starting now by signing up with us now at Hampton Roads Classifieds List and begin out developing long-lasting internet promotions added edges to your web business.
Internet Based mostly Classifieds Over Newspapers
Within this short article we have a tendency to are going to discuss some particulars regarding the usefulness of web primarily based classified advertising campaigns over the printed out press classified advertising. To begin with the printed out media for classified listings consists of newspapers, weekly magazines or maybe the free-ad magazine publications. Should people assume a lot a lot of in depth, you’ll then realize a extreme disadvantage of the advertisements, which are usually written and revealed from the normal newspaper publishers. Pretty abundant the everyday voters don’t have the desire to browse through the regular newspaper simply when the actual unleash date. Consequently the classified listing is revealed in a normal paper, then there’s definitely every chance that the potential buyer of the particular classified ad can become null following the day of the news being printed. As a rule, a given newspaper is definitely not a world media channel. The level of the availability geographic location of a newspaper is oftentimes state native level or at most a nationwide level.
Freed from cost Classifieds Webpages
100% free classified campaigns could be a excellent advertising approach to generate web website traffic at no charge to your online sites or any product or services you may be promoting. Most people look through masses of classified advertisings website pages for explicit product or services. Ads target purchasers more likely than others to buying a bound goods and services. one hundred% free classified listings internet websites usually happen to be of 2 variations – several offer an option for upgrading your free classified ad to a different fee based one, and for several others it remains fully free of charge. Completely free net classified promotions on-line sites get a source of income by simply getting advertisers who like to incorporate textual content url links or even ad banners linking to the companies webpages.Web based mostly commercials free websites that supply to put free advertisings needs real people filtration systems in place. On-line sites which do not keep up its consistency in such a manner won’t simply become defined as glorious websites, besides the fact that they furnish the positioning at no cost.
The Wave of Internet Based Classifieds
Free classified sites will certainly be made public as a valuable option of selling. Free classified sites usually contain sure individual details, company info by someone enterprise, or the small print regarding any upcoming special event. Ads were usually implemented to unleash exclusively in papers within the past. Right after that the classified advertisings were presented to promote by using tv with radio broadcast. Later the World Wide Internet turned out to be the channel of submitting classified promotions.At this point the internet based component of classified advertisements is absolutely praised around the entire planet.
Many Edges of Online Commercials
What’s more, classified advertisements inserted upon freed from charge web selling sites like this feature an individual continued rewards as a result of your classified advertisings will definitely end up being indexed throughout the engines like Google. This will give consistent freed from charge website leads to your business, merchandise, service and additionally internet marketer programs various years from this point. Utilize our totally free commercials solution these days simply by joining us currently at Hampton Roads Classifieds List and begin constructing ongoing internet selling superb benefits to your home business.
Take full advantage of precisely what our no cost ads websites may do for you, and your business.
There are a great several potential buyers out there on the net and several ways that to advertise your tiny business in America. This article deals solely with internet classifieds.
Writing little classifieds is excellent training for creating all sorts of advertising. The web has developed since the home laptop. You’ll now begin a tiny business from home and produce terrific returns.
Little Business Classifieds, when used effectively, can be one of the quickest and cheap ways that to increase sales and customers. One or 2, well-written tiny classifieds will generate thousands in sales. Most individuals in America, don’t appreciate the pulling power of classified advertising. They suppose tiny classifieds are for selling unwanted items, or finding low-cost bargains, not for developing a business. While it’s true small classifieds are a smart method to sell unwanted items, or realize a discount, it is conjointly true that tiny classifieds can be used to launch and operate a multi-million dollar corporate or small business.
Several a successful Corporate and Little Business rely totally on small classifieds to come up with all their sales. The reason is straightforward. Once you have discovered a way to harness the facility of these little classifieds, you really do not would like to run expensive display ads.
Making successful small classifieds isn’t employment for an amateur. You may become qualified to form killer classifieds, if you study and work onerous at it. But without apply, you are unlikely to try and do a good job. And solely good classifieds create cash.
How to Write Successful Little Advertisements
Your small classified ad should compete with different ads for the readers attention. Your small classifieds has no design or layout. The whole job of leading readers into and through your classified ad should be done by the first word or words in the advertisement. You should use exciting and interesting words to the potential patrons of your product. The lead words should go to the center of the product.
Don’t deceive individuals with your little ads. What you want are quality names of potential customers… not a massive quantity of useless names. It would be simple to vow the stars in your little advertisements. But if it can’t deliver, you may not only lose the initial sale, you will have alienated your buyer.
Place your little advertisements below the foremost appropriate heading. If you were giving something appealing to health, the classifieds heading would be HEALTH. If you’re aiming at a selected type of sportsman like cyclists, swimmers, or bodybuilders, you would possibly realize such a classifieds heading.
Tiny Classified advertising is a powerful tool. You should 1st become aware of the effective use of classifieds advertising as a business builder. Understand specifically what can be expected from small classifieds advertising and what cannot.
Stir Emotion together with your Corporate, or Little Business Classifieds
Your product or service must contain the “emotional appeal” that’s the key element of the many show ads. This “emotional appeal” should have the facility to draw in the reader. When the lead words, the good little classified advertisement will contain no matter descriptive words are necessary to inform enough about your product to create your prospect need it and to convince him you are telling the truth and are reliable. Concentrate on advantages, not features. Embody your contact details, thus that you can follow up on leads from your tiny classifieds. If you are creating direct sales, embrace the price. Study the little classified advertisements of your successful competitors.
Write the simplest Small Classified Ad you’ll
Embrace all the classic advertising
words: “news”, “new”, “discovery”, “cut price”, “free”, “save”, etc. Hone and polish your tiny classified ad. Try to use the most powerful and evocative words. Create your tiny classifieds ad look exciting and big.
Mail Order Classifieds in America create Massive Cash !!!
Are you prepared to make heaps of cash in your Small Business in America? Do you wish to spend little cash and time? If you are ready to meet your dreams and understand your goals, mail order classifieds in America are your best bet to success. You have got what it takes – right currently. Tiny classifieds in America are the most effective dollar for-greenback return in advertising, and you’ll be able to earn a high profit on your product investment.
Individuals in America read little classifieds for a purpose. They aren’t interrupted – as in most advertising – and are specifically looking for product, services and info that appeal to them. Well-placed little classifieds in America will bring hundreds – thousands – of replies month once month, year when year.
Don’t forget the price of the names of your customers and enquirers. Satisfied customers will later be sold other product and every customer’s name will be terribly valuable.
The downhill slide of daily journalism began decades ago, when television introduced nightly news programs on both a national and local level. That decline, however, has been radically accelerated by the advent of online classified advertising. Craigslist has probably been the most important development for local classified advertising. This simple, unadorned website provides free listings for most of its classifieds, selling only placements for job opportunities.
Classifieds have always been the bread and butter for newspapers, providing the lion’s share of black ink. Yet by three years ago, Craigslist had become a principal local resource for job recruiters. Research organization Classified Intelligence reported two years ago that Craigslist costs the San Francisco Bay Area’s traditional newspapers, and their online divisions, between $50 and $65 million annually in revenues from employment ads alone.
According to the study, Craigslist had 12,200 active job listings on its San Francisco site the week of November 21, 2004. In contrast, the San Francisco Chronicle had 1,500; the Oakland Tribune had 734; the San Jose Mercury News had an estimated 1,700; and the Contra Costa Times had around 1,000. The average recruiting ad in a metro Bay Area daily cost $700 in 2004: on Craigslist it cost $75.
By 2003, online classifieds had nearly matched the newsprint business in classified revenue. In that year, the market for classified ads in the United States was $15.9 billion (newspapers) and $14.1 billion (online), again according to Classified Intelligence.
There is a widespread belief that the online classifieds are more effective with younger people and the more in-depth advertising probably belongs in print. Locoad, another online ad research firm, says that a lot of people research cars online, for example, because it’s a great price-check resource. Locoad goes on to say that only 1 in 10 will shop for cars on the Internet. This analytical point overlooks the fact, however, that many people who do their auto shopping with shoe leather are going to dealers that they may have selected online.
The tools for online classifieds provide easy shopping methods and, generally, more information on the sales item. Photos are easily included as well. The trend is expected to continue in all advertising formats, but especially in the classified arena. In Locoad Research’s “U.S. Local Online Advertising Forecast, 2005 to 2010,” the forecast is that spending in the U.S. for online local advertising will grow at an annual compounded rate of 11 percent, or from 2005 to 2010. Seventy percent of that revenue will come from classifieds.
A reflection of the trend at the national level is that one of the primary reasons for Google’s $500-per-share stock valuation is the fact that their business model garnered them over $9 billion in revenue in 2006. The preponderance of that money was generated by text based classified advertising, developed through partnerships or through the sale of keyword placements.
Readership for traditional dailies does skew to the older generation, especially now that job recruiting has become such an effective online function. But even with high-end, family oriented purchases such as homes, online advertising often outshines its printed counterpart. The real estate sales bible, the Multiple Listing Service (MLS) is readily available to consumers online – for the first time. The major brokerage chains all have national sites and nearly all local brokers use the web as well.
Have you ever had to list an item up for sale on a site like Craigslist or eBay? Do you know how much of a hassle it is to figure out how to post the item, let alone get enough traffic or interested people to get a reasonable offer? Well, Locoad.in wants to help you with your classified ads.
Classified ads in newspapers have been shown to decrease over the past few years as more and more people are heading online to buy items the traditionally bought in the newspaper. This includes everything from pool tables to fire wood. The beauty of this is that you can still get these items sold online. Locoad.in has a great color layout that will bring the intuitive buyer directly to your listing. They don’t mess around with you, trying to charge you fees like eBay would. Locoad.in is also much better looking than the ugly Craigslist. Plus, Locoad.in allows much more customization of your ads than Craigslist.
It is also dead easy to post a classified ad on Locoad.in. You just go to Locoad.in dot Com and click Post Ad on the top left hand corner of the site. It is a large button and you cannot miss it. Next, you choose the state you are living in so the item can be properly categorized. You then choose the proper category for the item that you are selling. You can choose from things like For Sale or Jobs, these are classified ads so remember that many different fields are covered and not all are going to apply to you. You will then be asked to select the proper sub category. Finally, you will get to the last page where you can input your title, city or town, your ad description and any other pertinent info you would like potential buyers/viewers to know.
The only thing you have left to do is to verify your email. You just have to login to your email account and click the link that Locoad.in emailed to you and your ad will go live. It is just as simple as that. No confusing process to go through like eBay has and a beautiful site, unlike Craigslist. Also, Locoad.in doesn’t have any really strict TOS, unlike many of the other classified ads sites, just don’t scam or spam and you will have a great place to put up your ads.
According to Jupiter Research, by 2007, Online Classified Advertising will reach 3.5 Billion Dollars annually. Pet classifieds are expected to triple in numbers every year as more and more Internet users seek classified listings online for their pet needs. Pet and pet services classifieds online are creating new marketplaces where non-profit pet organizations, pet service providers, pet breeders, and pet owners are meeting and doing business 24 hours a day, seven days a week using the internet.
Currently, there are thousands of online websites that offer Pet classifieds services that can help you find new homes for Pets, showcase your pet products or pet services. However, not all of them are effective and you can end up getting nothing out of them. After being extremely successful running a Pet classifieds website for over two years, we know what works and what does not.
With online Pet classifieds, the more information you provide the better it is. People who are serious about pets have already done their research before making a decision to adopt or buy a pet. Most people looking for pets know exactly what type of pet would be a good fit for them. Information you include in your pet classifieds description can help them make decision quicker. As an example, keep your ad title very specific. For example, if you have a Golden retriever that you like to advertise in Pet classifieds, use titles such as:
Golden Retriever For Sale or Adoption
Golden Retriever for Sale or Adoption in Miami, FL
Six Months Old Golden Retriever For Sale or Adoption
Post a Picture Of Your Pet
Pictures talk more than words. Pet classifieds with pictures receive approximately 5 times more responses than classifieds without a photo. People interested in your pet will almost always ask for pictures of the pet before making a decision. Always, keep extra pictures of your pet ready.
Your location information
The first preference of anyone looking for pets would be from the region close to them. So always provide the location of your pet. This also helps to bring your pet ad rank higher when someone searches on a specific location; thus giving your ad more exposure.
Advantage with online Pet classifieds is that they get people interested in your pet or pet product from coat-to-coast. So be very clear if you would be able to ship the pet or if it is a local pickup only. If you ship, be specific about your shipping policies.
Choose Pet classified sites that can get results
Today, there are millions of classifieds sites where you can advertise your available Pets, Pet Services or Pet Products. In fact, as of writing of this article, Google returns more than 29 Million links for a search on the keyword “Pet Classifieds”. Visit Google.com and enter keyword “Pet Classifieds” to check for yourself.
According to the Search engine statistics, most people do not go beyond 3 pages to find what they are looking for. In fact, majority of people don’t go beyond the first page of search result. What does that mean to you? It means, you should only advertise your on websites that ranks high on the three major search engine that drives more than 80% of Internet traffic. These search engines are Google, Yahoo and MSN in no particular order. The sites that rank high on these Search engines can provide a wider exposure to reach highly potential people who can purchase or adopt pets, pet services and pet products. Your return on investment is much greater and faster by advertising on sites that rank high.
Beware of Online Classifieds Scams
While online Pet classifieds offers the most cost effective and convenient ways of advertising your Pets, Pet Products and Pet Services,
it also attracts more and more scammers who pose as potential buyers. Always remember that not all inquiries you receive are from the
legitimate buyers who are interested in what you offer. Always be careful online, especially if the transaction is long distance.
Everybody wants to make more money. In fact, most people would like to hit
upon something that makes them fabulously rich! And seemingly, one of the
easiest roads to the fulfillment of these dreams of wealth is mail order or
within the professional circles of the business, direct mail selling.
The only thing is, hardly anyone gives much real thought to the basic
ingredient of selling by mail – the writing of profitable classified ads.
If your mail order business is to succeed, then you must acquire the
expertise of writing classified ads that sell your product or services!
Many advertisers think that writing classified ads is completely different
than writing longer print ads, which contain a headline, body text and
possibly a picture or two. However, to write a successful classified ad,
all the time-honored elements of successful advertising must be present.
Large print ads include a headline to gather attention, introductory body
copy to inform and generate added interest, additional body copy to create
enthusiasm and desire to make a purchase and a call to action that incites
the reader to take the steps necessary to start the purchasing process.
In advertising circles, these four features are often designated by the
acronym “A.I.D.A.,” which stands for:
Interest (body text)
Desire (added body text)
Action (call to action).
So what makes a classified ad good or bad? First of all, it must appeal to
the reader, and as such, it must say exactly what you want it to say.
Secondly, it has to say what it says in the least possible number of words
in order to keep your operating costs within your budget. And thirdly, it
has to produce the desired results whether inquiries or sales.
Grabbing the reader’s attention is your first objective. You must assume
the reader is “scanning” the page on which your ad appears in the company
of two or three hundred classified ads. Therefore, there has to be
something about your ad that causes him to stop scanning and look at yours!
So, the first two or three words of your ad are of the utmost importance
and deserve your careful consideration. Most surveys show that words or
phrases that quickly involve the reader, tend to be the best
attention-grabbers. Such words as: FREE… WIN… MAKE BIG MONEY…
Whatever words you use as attention-grabbers, to start your ads, you should
bear in mind that they’ll be competing with similar attention-grabbers of
the other ads on the same page. Therefore, in addition to your lead words,
your ad must quickly go on to promise or state further benefits to the
reader. In other words, your ad might read something like this: MAKE BIG
MONEY! Easy & Simple. We show you how!
In the language of professional copywriters, you’ve grabbed the attention
of your prospect, and interested him with something that even he can do.
The next rule of good classified copywriting has to do with the arousal of
the reader’s desire to get in on your offer. In a great many instances,
this rule is by-passed, and it appears, this is the real reason that an ad
doesn’t pull according to the expectations of the advertiser.
Think about it – you’ve got your reader’s attention; you’ve told him it’s
easy and simple; and you’re about to ask him to do something. Unless you
take the time to further “want your offer,” your ad is going to only half
turn him on. He’ll compare your ad with the others that have grabbed his
attention and finally decide upon the one that interests him the most.
What is being said is that here is the place for you to insert that magic
word “guaranteed” or some other such word or phrase. So now, we’ve got an
ad that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed!
Now the reader is turned on, and in his mind, he can’t lose. You’re ready
to ask for his money. This is the “demand for action” part of your ad. This
is the part where you want to use such words as: Limited time offer! Act
now! Call today!
Example: Make $1,000 a week! Easy to do! No selling! Risk FREE! Limited